Star Trek goes Mobile

Star Trek goes Mobile

August 11, 2005

Sona Mobile and Viacom Consumer Products has announced a partnership to develop a new rich content enable cell phone, themed after the Star Trek communicator device, from the popular television series in the 1960's and Star Trek movies that have followed.

"There is a tremendous opportunity to tap into Star Trek fans around the world and offer them a device to interact, connect and download Star Trek entertainment. This not only promotes the Star Trek spirit but creates a new paradigm for the wireless community," Sandi Isaacs, VP of Interactive at Viacom Consumer Products, which represents Paramount Pictures properties stated.

The Star Trek cell phone will resemble the Communicators that were used on the show. It will be black, slightly smaller than the originals, and Marie Wiese, vice president for Sona Marketing stated that users will have to speak directly into the phones, not from a distance, like the characters did on the show.

The cell phones will feature plenty of Star Trek features including ringtones, wallpaper, games, and more. Sona Mobile's Sona Wireless Platform (SWP), which allows several programs to run concurrently. This means that a user can text message while viewing streaming video or surf the Internet.

Shawn Kreloff, Managing Director of the Entertainment Division stated, "Sona Mobile has a history of providing the technology necessary to power mobile access to enterprise applications, so this partnership is a natural extension of our product. The Star Trek Communicator Phone is far and away the most technologically advanced, themed mobile device on the market. As the mobile entertainment industry evolves towards delivering multiple media streams at the same time, our Sona Wireless Platform creates a new era of theme phones."

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