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SupportSoft Shares Service Automation Insights at China Broadband Triple Play/IPTV Forum

July 18, 2005

REDWOOD CITY, Calif., July 18 /PRNewswire-FirstCall/Press Release -- SupportSoft, Inc. (Nasdaq: SPRT - News), a leading provider of Real-Time Service Management (RTSM(TM)) software, will share insights at the China Broadband Triple Play/IPTV Forum, Beijing, July 20-22, 2005, on how the complexities of triple play services -- VoIP, IPTV and high-speed data -- require new approaches to customer support by service providers in order to efficiently scale to meet emerging Asian market demand.Industry analyst firm Strategy Analytics predicts that by 2010, China will account for 64 percent of all residential broadband users in the Asia-Pacific region, up from less than 40 percent today. (1) SupportSoft's Brad Colwell will shed light on the importance and value of using service automation to quickly and reliably connect new broadband customers as the first critical requirement in accelerating triple play service delivery. Mr. Colwell will share how SupportSoft next generation installation software is currently enabling leading service providers around the world to scale customer growth efficiently and effectively. He will further discuss the Company's Digital 360-degree product vision for triple play service delivery, which underlines the importance of having a view of both the customer premises equipment (CPE) and the "last mile" of service provider's network.

The 2nd annual China Broadband Triple Play/IPTV Forum will bring Asia industry leaders together to discuss the current state of broadband services from business and technical perspectives. The Forum's program will give attendees insight into recent developments in technology, content, services, market and regulatory affairs for triple play.

WHAT: Presentation: "Triple Play or Triple Problems? Achieving Customer Satisfaction Through Service Automation"
WHO: Brad Colwell, Systems Engineering Manager - Asia-Pacific, SupportSoft
WHERE: China Broadband Triple Play/IPTV Forum Kempinski Hotel Beijing, China For more information, visit http://infoexevents.com/tripleplay/t123_e.htm
WHEN: Wednesday, July 20th 14:50 - 15:30 p.m. local time

About SupportSoft: SupportSoft, Inc. is a leading provider of Real-Time Service Management (RTSM(TM)) software designed to improve enterprise endpoint automation and technical support and enable triple play service automation for VoIP, video or broadband delivery by service providers to their customers. Digital service providers benefiting from SupportSoft solutions include Auna, Belgacom, BellSouth, Casema, Charter Communications, Comcast Communications, Cox Communications, Time Warner, TDC Cable TV, TeliaSonera and UPC. Enterprises that have licensed SupportSoft software for IT requirements include ADP, Bank of America, BT, IBM, Procter & Gamble, Siebel Systems, Sony and Thomson Financial. Managed service providers that utilize the Company's solutions to provide outsourced services to their enterprise customers include ACS, CGI, CompuCom and CSC. For more information, visit www.supportsoft.com.

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